Data Smart: Using Data Science to Transform Information into Insight

Foreman, John W.

ISBN 10: 111866146X / ISBN 13: 9781118661468

Published by Wiley, 2013

About this Item

This item shows limited signs of wear overall with minor scuffs or cosmetic blemishes. No curled corners, bent covers or damage to dust jackets. No highlighting writing in pages. Digital codes may not be included and have not been tested to be redeemable and or active. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!

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Bibliographic Details

• Title: Data Smart: Using Data Science to Transform Information into Insight
• Publisher: Wiley
• Publication Date: 2013
• Language: English
• ISBN 10: 111866146X
• ISBN 13: 9781118661468
• Binding: Soft cover
• Condition: very_good

About this title

Synopsis

Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.

But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope.

Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet.

About the Author

John W. Foreman is Chief Data Scientist for MailChimp.com, where he leads a data science product development effort called the Email Genome Project. As an analytics consultant, John has created data science solutions for The Coca-Cola Company, Royal Caribbean International, Intercontinental Hotels Group, Dell, the Department of Defense, the IRS, and the FBI.