Written for students, professionals, and social scientists with little or no knowledge of data visualization principles, this complete guide presents step-by-step instructions for clearly and effectively presenting data using MS Office programs. Throughout the book, the focus is on turning raw, quantitative data into attractive, well-designed charts and tables that tell an accurate narrative about underlying information. Helpful illustrations, expert tips for solving common issues, and discussions on working efficiently are included to equip readers with the tools they need to engage their audience using a visual format.

About the Authors

Valerie M. Sue is a senior manager at Kaiser Permanente (KP). She manages a range of projects for KP’s Market Strategy and Sales Operations Department and provides data visualization consultation to KP executives and staff. Prior to joining KP, Sue was an associate professor of communication at California State University, East Bay. At CSU, East Bay she taught communication theory, research methods, survey research, statistics, and was the director of the Communication Department’s graduate program. She has authored numerous journal articles, book chapters, and an online survey methods text. Sue earned a PhD in Communication from Stanford University.

Matthew T. Griffin is a senior consultant at Kaiser Permanente (KP). He works in KP’s Market Research department analyzing large quantities of web-related data and investigating the ways in which KP members use digital tools to manage their health. Griffin has been using Excel (and before that Lotus 1-2-3) for nearly 30 years. He has honed his expertise and passion for Excel while working in the healthcare, banking, and retail industries. He has provided Excel support and training to hundreds of colleagues over the years. Griffin has a B.S. in Business Administration with a concentration in information systems from San Francisco State University.

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