Data Warehousing Updated & Exp

Kelly

ISBN 10: 0471963283 / ISBN 13: 9780471963288

Published by John Wiley & Sons 1996-06, 1996

About this Item

Seller Inventory # 6666-IUK-9780471963288

Bibliographic Details

• Title: Data Warehousing Updated & Exp
• Publisher: John Wiley & Sons 1996-06
• Publication Date: 1996
• Language: English
• ISBN 10: 0471963283
• ISBN 13: 9780471963288
• Binding: PF
• Condition: New

About this title

Synopsis

Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

About the Author

Seán Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Seán is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions.