Data-driven Retailing: A Non-technical Practitioners' Guide (Management for Professionals)

Kerkhove, Louis-Philippe

ISBN 10: 303112961X / ISBN 13: 9783031129612

Published by Springer, 2022

About this Item

Seller Inventory # 401165896

Bibliographic Details

• Title: Data-driven Retailing: A Non-technical Practitioners' Guide (Management for Professionals)
• Publisher: Springer
• Publication Date: 2022
• Language: English
• ISBN 10: 303112961X
• ISBN 13: 9783031129612
• Binding: Hardcover
• Condition: New

About this title

Synopsis

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.

The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

About the Author

Louis-Philippe Kerkhove is co-founder and CTO at the retail analytics agency Crunch (founded in 2017) in Belgium. He is also academically connected to Ghent University (Belgium).