Synopsis
When David Ball on Damages was first published in 2001, it changed the way attorneys seek damages. The book provides step-by-step guidance for attorneys seeking money for their clients. Ball explains why jurors give, why they do not, and how to motivate them to do the former instead of the latter. He walks readers through voir dire, opening, testimony, and closing, providing practical, effective, and innovative methods for pursuing damages. Now, in this expanded, second edition, Ball includes methods to contend with the way today’s jurors view lawyers and their clients. The techniques provide tools to counter sophisticated opposition tactics, the public mood, and laws and rules that continue to grow more hostile.
About the Author
David Ball, PhD., a nationally known jury consultant and trial skills trainer, is a leading authority on adapting audience persuasion techniques from theater and film to in-court use. Trained in communications, theater, and film, his credits as a director, producer, and playwright include the Guthrie Theater, Broadway and off-Broadway, Carnegie Mellon University, and Duke University, where he chaired Drama. He has taught law students at Duke, the universities of North Carolina, Minnesota, and Pittsburgh, and Campbell University as Adjunct Professor of Law. He writes for a variety of law publications, and his NITA book Theater Tips and Strategies for Jury Trials is a national best-seller.
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