The predicted change in market environment for the Malaysian general insurance industry with the introduction of partial de-tariffication as well as the full de-tariffication prompted insurance companies to re-evaluate their current value proportion and business model in order to be fully prepared with the various challenges to come.

About the Author

Sanmugam is lecturer for American,UK,Australian Degree & Master Programs in SEGi University College and a PHD candidate.Member of Malaysian Institute of Economic Research, Malaysian Economic Association, International reviewer for books & journals, Module writer for local Universities. Prior joining academic world worked in bank as Project Manager

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