Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

Geoffrey A. Moore

ISBN 10: 159184214X / ISBN 13: 9781591842149

Published by Penguin Books, 2008

About this Item

pp. 304 Reprint edition.

Seller Inventory # 261237523

Bibliographic Details

• Title: Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
• Publisher: Penguin Books
• Publication Date: 2008
• Language: English
• ISBN 10: 159184214X
• ISBN 13: 9781591842149
• Binding: Soft cover
• Condition: New

About this title

Synopsis

The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper.

Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years—making changes on the fly while fending off challenges from every quarter.

About the Author

Geoffrey A. Moore, Ph.D. is an author and business consultant. He has consulted for such notable companies as Salesforce, Microsoft, Aruba, and Intel. He studied literature at Stanford University and the University of Washington. His works include Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution, Inside the Tornado, and Escape Velocity.