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Print on Demand. Delving into the realm of group decision-making, this book presents a compelling theory that challenges traditional approaches. The author posits that understanding group behavior lies in examining the individual decision-making processes of its members. By constructing a model that captures these processes, the book demonstrates how group decisions can be explained as an interaction of individual choices. The theory presented draws upon established principles of information processing, viewing individuals as having memory, search capabilities, and decision-making rules. These elements, when combined, generate observable behavior, including the responses made within a group setting. The model extends this concept to group dynamics, suggesting that interpersonal influence and leadership roles can be accounted for by alterations in individual decision-making processes. Through a series of experiments, the book tests the validity of its theory, exploring how individual behavior shapes group outcomes and how group interactions, in turn, influence individual choices. The results provide empirical support for the proposed theory, highlighting the significance of individual decision-making in understanding group behavior. Ultimately, this book offers a fresh perspective on group decision-making, emphasizing the role of individual cognition and the dynamic interplay between personal and collective choices. Its insights have far-reaching implications for fields such as organizational behavior, social psychology, and political science, making it an invaluable resource for researchers and practitioners alike. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.
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