Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action

A Wall Street Journal Bestseller

Fortune 500 companies and tech giants use these groundbreaking strategies to propel forward in today's complex business landscape

"Atif has been at the center of Internet and digital disruption for over 20 years, building on 15 years of experience in pure play tech companies such as Amazon, where he led large scale, fast growing digital businesses."―CNBC

Fearlessly delve into the unknown with breakthrough methods to put your company on the path to innovation, creativity, and growth.

As businesses navigate unprecedented uncertainty, traditional problem-solving methods fall short. Decision Sprint unveils the essential management systems that drive creativity, collaboration, and decisive action within Fortune 500 companies and tech giants like Amazon and Apple.
Learn proven methods from in-depth case studies including:
 
 

• Amazon's disruption of publishing
• McDonald's digital transformation
• Apple Pay's successful launch
• Volvo's sustainability initiatives

 
And gain direct advice from CEOs and presidents of leading companies like H&R Block, Volvo, Peacock, Restaurant Brands, and Orange Theory Fitness.

Readers will have everything they need to completely transform their company's approach to innovation by mastering upstream work―the pivotal stage where bold ideas are nurtured into actionable strategies. 

Equip your team to embrace continuous innovation and achieve sustainable growth in any market environment. These are the hidden management systems that influence how teams think, collaborate, and make decisions. Don't just adapt to change―lead it with Decision Sprint.

Atif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald’s, Volvo, and MGM Resorts. Rafiq was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the president level in the Fortune 300.

While leading business units, teams, and growth for companies, Atif has built a large following as one of today’s top management thinkers. Over half a million people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Re:wire has over 100,000 subscribers.

Atif is passionate about helping companies push boldly into the future.  He accomplishes this through Ritual, a software app revolutionizing how teams innovate and problem-solve, and through his work as keynote speaker, Board member, and CEO advisor.