Decision-making for New Product Development in Small Businesses (Routledge Advances in Management and Business Studies)
Language: English
Published by Routledge, 2018
Series: Book 74 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
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Add to basketItem description from seller
In English.
Seller Inventory # ria9781138855052_new
- Title
- Decision-making for New Product Development in Small Businesses (Routledge Advances in Management and Business Studies)
- Author
- Haropoulou, Mary; Smallman, Clive
- Publisher
- Routledge
- Publication year
- 2018
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138855057
- ISBN 13
- 9781138855052
- Item weight
- 514 grams
- Series
- Book 74 of 107: Routledge Advances in Management and Business Studies
What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn.
Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.
"Synopsis" may belong to another edition of this title.
About the Author
Mary Haropoulou is a Course Quality Officer at the University of Western Sydney.
Clive Smallman is Professor and Dean at the Higher Education Leadership Institute.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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