Title: Decoding Consumer Behavior Using the Insight Equation and AI Marketing
Publisher: IGI Global
Publication Date: 2025
Language: English
ISBN 13: 9798369385883
Binding: Paperback
Condition: New
Dimensions: 21.59 centimeters width by 2.24 centimeters height by 27.94 centimeters depth

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"The integration of AI into marketing strategies and the development of the AI marketing matrix have become crucial tools for understanding and decoding consumer behavior. This book is driven by the rationale that understanding this revolution is vital for marketers, businesses and researchers seeking to stay relevant in a rapidly evolving landscape"-- Provided by publisher.

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