Decoding Consumer Behaviour : Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices

Language: English

Published by Notion Press Media Pvt. Ltd Aug 2025, 2025

9798898790936

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - In an era marked by rapid technological change, globalization, and evolving consumer expectations, understanding the behaviour of consumers has become more complex - yet more essential - than ever before. The way people shop, interact with brands, process information, and make purchasing decisions has undergone a seismic shift. It is in this context that this book, Decoding Consumer Behaviour: Insights, Trends, and Applications, takes form.The objective of this book is to provide students, scholars, marketers, and professionals with a comprehensive and contemporary understanding of the psychological, social, economic, and technological forces that influence modern consumer choices. By blending classical theories with modern-day applications, this book bridges the gap between academic knowledge and practical market insights.The chapters within explore a wide spectrum of topics - from traditional consumer decision-making processes to emerging trends like digital consumerism, influencer culture, neuromarketing, and sustainable consumption. Special emphasis has been given to the Indian market while drawing comparisons with global practices to give readers a well-rounded perspective.Each chapter is supported with real-world case studies, current examples, and data-driven insights to help the reader connect theory to practice. …

Title
Decoding Consumer Behaviour : Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices
Author
Shubhendu Shekher Shukla
Publisher
Notion Press Media Pvt. Ltd Aug 2025
Publication year
2025
Condition
Neu
Binding
Buch
Language
English
ISBN 13
9798898790936
Item weight
517 grams
Dimensions
229x152x19 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 38.58US$ 49.60
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