Decoding Decision Making (Hardcover)

Hardcover. Your Brain Is Not Rational Computer But A Survival MachineYour brain is designed to prioritize safety and speed over optimal choices. Why? Because for most of human history, survival depended on fast reflexes, not careful deliberation.Today, in modern world, you don't have challenges our ancestors faced-but you're still running that same prehistoric software.Your instincts, biases, and mental shortcuts shape every decision you make-without even realizing it.By giving to fast and creating sense of safety, you are compromising the best! Ones brain chooses safe and fast, habit builds and choosing best becomes much harder. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.