Decoding Digital: Unlocking Digital Barriers, Foreword By Dr. Philip Kotler

Somdutta Singh

ISBN 10: 1647339308 / ISBN 13: 9781647339302

Published by Harpercollins Publishers Dez 2019, 2019

About this Item

Neuware.

Seller Inventory # 9781647339302

Bibliographic Details

• Title: Decoding Digital: Unlocking Digital Barriers, Foreword By Dr. Philip Kotler
• Publisher: Harpercollins Publishers Dez 2019
• Publication Date: 2019
• Language: English
• ISBN 10: 1647339308
• ISBN 13: 9781647339302
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 229W x 152H x 27D millimeters 229 millimeters width by 152 millimeters height by 27 millimeters depth
• Weight: 699 grams

About this title

Synopsis

This book entails a detailed analysis of digital sciences, it's impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. With a complete chapter on digital marketing tools and technology, the book helps you learn about leveraging Google(R)and Facebook(R)to grow your brand.

The book comprises 15 chapters, some are as follows:
- Introduction to digital signs and marketing
- Solving the search barriers through SEO
- Google analytics and Adwords
- Simplifying social media
- Defining email marketing
- Curating content marketing
- Master Google Webmaster
- PR and communication tools
- Lead generation campaigns
- Legal compliance and Accounting and taxation

The book presents a knowledge-drives-strategy-drives-results approach. Blending analytical skills with strategic approach, Decoding Digital is comprehensive and intricate. It is an effort to understand the correlation between the macro and micro of digital marketing. For example, if you are looking at the first step of the marketing strategy for a product, you can make an informed decision with comparative studies backed by citations of detailed case studies. Further, the reader can gain insights into how an integrated, comprehensive approach helps drive growth and success.