Title: Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media
Publisher: Independently Published
Publication Date: 2018
Language: English
ISBN 10: 1724080881
ISBN 13: 9781724080882
Binding: Paperback / softback
Condition: New
Weight: 213 grams

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Synopsis

In Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media, Mark Beal shares insights from in-depth one-on-one interviews he conducted with more than 50 Gen Zers across the United States from Connecticut to California, from age 13 to 23, from high school freshman to those who just graduated college and joined the workforce. This book is the essential guide for any employer, marketer or media and content company that is attempting to connect and engage with Gen Z.

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