Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media

Beal, Mark

ISBN 10: 1724080881 / ISBN 13: 9781724080882

Published by Independently published, 2018

About this Item

Print on Demand.

Seller Inventory # I-9781724080882

Bibliographic Details

• Title: Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media
• Publisher: Independently published
• Publication Date: 2018
• Language: English
• ISBN 10: 1724080881
• ISBN 13: 9781724080882
• Binding: Soft cover
• Condition: New

About this title

Synopsis

In Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media, Mark Beal shares insights from in-depth one-on-one interviews he conducted with more than 50 Gen Zers across the United States from Connecticut to California, from age 13 to 23, from high school freshman to those who just graduated college and joined the workforce. This book is the essential guide for any employer, marketer or media and content company that is attempting to connect and engage with Gen Z.