Decoding Luxe

Mahul Brahma

36 ratings by Goodreads

Language: English

Published by Srishti Publishers, 2017

9382665986 / 9789382665984

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands -owner, custodian, retailer, connoisseur as well as student -helping them understand and formulate, with a historicalperspective, an effective strategy for conceiving, positioning,placing, promoting and pricing these luxury products.It is all about finding the magic potion for a brand's success withluxe in India, who always look for value-for-money or valuefor-label.

Seller Inventory # 9789382665984

Title
Decoding Luxe
Author
Mahul Brahma
Publisher
Srishti Publishers
Publication year
2017
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
9382665986
ISBN 13
9789382665984
Item weight
164 grams
Dimensions
198x129x8 mm

AHA-BUCH GmbH

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