In Too Deep: BP and The Drilli

In 2005, fifteen workers were killed when BP's Texas City Refinery exploded. In 2006, corroded pipes owned by BP led to an oil spill in Alaska. Now, in 2010, eleven men drilling for BP were killed in the blowout of the Macondo well in the Gulf of Mexico.

What's next? In In Too Deep: BP and the Drilling Race That Took it Down, Stanley Reed?a journalist who has covered BP for over a decade?and investigative reporter Alison Fitzgerald answer not only that question, but also examine why these disasters happen to BP so much more than other large oil companies.

• Places the blame on a corporate culture created by former BP CEO John Browne who was forced to resign in 2007 after he lied in court documents in a case involving his gay lover
• Details a BP built on risk-taking and cost-cutting
• Examines the past, present, and future of BP

In August 2010, BP successfully "killed" the company's damaged deepwater well. But, the environmental fallout and public relations campaign to rebuild the brand are just beginning. In Too Deep details why BP, why now, and what's next for this oil giant.

STANLEY REED was London Bureau Chief of BusinessWeek from 1996–2010. He is a specialist on the Middle East and energy. He has covered BP for more than a decade and accompanied then-CEO John Browne on a trip to Russia in 2003. He also visited BP's Thunderhorse, the largest oil platform in the Gulf of Mexico, in 2009. He won the 2003 Best of Knight-Bagehot Award from the Columbia Journalism School for his coverage of the Iraq war. He is now a reporter-at-large for Bloomberg News.

ALISON FITZGERALD, an investigative reporter at Bloomberg News, writes about the convergence of government and economics in Washington, D.C. Her coverage of the financial crisis and government rescue of the banking industry won her the 2009 George W. Polk Award for national reporting and the "Best of the Best" award from the Society of American Business Editors and Writers. Her 2008 work on the global food crisis was honored by the Overseas Press Club.