Deep Color (Hardcover)

Keith Recker

ISBN 10: 0764364413 / ISBN 13: 9780764364419

Published by Schiffer Publishing Ltd, Atglen, 2022

About this Item

Hardcover. Destined to become a classic, Deep Color explores how colour acts on our imagination, subconscious, and daily decisions. It helps readers unpack the colour-laden stimuli that come their way every minute of every day. Colour is a powerful force in our lives. It is a major influence in visual and verbal communication and on the decisions we make every day. Deep Color unpacks all the shades of the rainbow (plus black, white, and pink) with little-known facts, stunning visuals, and a critical perspective on colour and the nonverbal meanings it carries. Essays explore the intriguing facets of colour, such as imperial yellow in China or lapis lazuli in Egypt. Each hue is illustrated not just in words, but in historical and contemporary images that show how ancient ideas are still very much alive today - and also how colour can take on new meanings. For creatives of all kinds, Deep Color helps us unpack the colour-laden stimuli all around us and find new depth in our colour choices. AUTHOR: Keith Recker has served as color guru for major corporations and global nonprofits for more than 35 years. Author of True Colors and PANTONE: The Twentieth Century, his work on colour and culture has appeared in a wide range of influential publications. SELLING POINTS: . The only book to offer deep insight into colour's effect on humans and how colours reflect our history . Unpacks the mysteriously powerful shades of the rainbow (plus black, white, and pink) . Understanding the cultural information encoded in colour will push creatives forward in their disciplines and make readers more aware of the media's persuasive use of colour 115 colour images The only book to offer deep insight into color's effect on humans and how colors reflect our history. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9780764364419

Bibliographic Details

• Title: Deep Color (Hardcover)
• Publisher: Schiffer Publishing Ltd, Atglen
• Publication Date: 2022
• Language: English
• ISBN 10: 0764364413
• ISBN 13: 9780764364419
• Binding: Hardcover
• Condition: new

About this title

Synopsis

Deep insight into color's effect on humans and how colors reflect our history.

Color is a powerful force in our lives. It is a major influence in visual and verbal communication and on the decisions we make every day. Deep Color unpacks all the shades of the rainbow (plus black, white, and pink) with little-known facts, stunning visuals, and a critical perspective on color and the nonverbal meanings it carries.

Deep Color contains essays exploring the intriguing facets of color, such as imperial yellow in China or lapis lazuli in Egypt. Each hue is illustrated not just in words, but in historical and contemporary images that show how ancient ideas are still very much alive today—and also how color can take on new meanings. It helps readers unpack the color-laden stimuli that come their way every minute of every day, like the cultural information encoded in color, and media's persuasive use of color. 

Destined to become a classic, Deep Color explores how color acts on our imagination, subconscious, and daily decisions.

About the Author

Keith Recker has served as color guru for major corporations and global nonprofits for more than 35 years. Author of True Colors and PANTONE: The Twentieth Century, his work on color and culture has appeared in a wide range of influential publications. Recker lives in Sewickley, Pennsylvania, where he is Editor in Chief of food and lifestyle publictaion TABLE Magazine.