Defensive design for the web

Matthew Linderman, Jason Fried

ISBN 10: 073571410X / ISBN 13: 9780735714106

Published by New Riders Pub, 2004

About this Item

: Defensive design for the web es una guía esencial para diseñadores, programadores y responsables de sitios web que buscan mejorar la usabilidad y la satisfacción del cliente. Escrito por los expertos de 37signals, este libro explora cómo gestionar los errores inevitables en línea, ofreciendo 40 directrices prácticas para prevenir problemas y rescatar a los usuarios cuando algo sale mal, utilizando ejemplos reales de grandes compañías como Amazon, Google y Yahoo.El enfoque del libro es similar al manejo defensivo aplicado al entorno web: identificar proactivamente los puntos críticos donde los visitantes pueden experimentar confusión o frustración. A través de sus páginas, los autores enseñan a evaluar y optimizar la experiencia del usuario, convirtiendo los momentos de crisis en oportunidades para fortalecer la confianza y la fidelidad del cliente. EAN: 9780735714106 Tipo: Libros Categoría: Tecnología Título: Defensive design for the web Autor: Matthew Linderman| Jason Fried Editorial: New Riders Pub Idioma: en Páginas: 256 Formato: tapa blanda.

Seller Inventory # Happ-2026-05-19-b140a8f8

Bibliographic Details

• Title: Defensive design for the web
• Publisher: New Riders Pub
• Publication Date: 2004
• Language: English
• ISBN 10: 073571410X
• ISBN 13: 9780735714106
• Binding: Soft cover
• Condition: Bueno

About this title

Synopsis

Let's admit it: Things will go wrong online. No matter how carefully you design a site, no matter how much testing you do, customers still encounter problems. So how do you handle these inevitable breakdowns? With defensive design. In this book, the experts at 37signals (whose clients include Microsoft, Qwest, Monster.com, and Clear Channel) will show you how.

Defensive design is like defensive driving brought to the Web. The same way drivers must always be on the lookout for slick roads, reckless drivers, and other dangerous scenarios, site builders must constantly search for trouble spots that cause visitors confusion and frustration. Good site defense can make or break the customer experience.

In these pages, you'll see hundreds of real-world examples from companies like Amazon, Google, and Yahoo that show the right (and wrong) ways to get defensive. You'll learn 40 guidelines to prevent errors and rescue customers if a breakdown occurs. You'll also explore how to evaluate your own site's defensive design and improve it over the long term.

This book is a must read for designers, programmers, copywriters, and any other site decision-makers who want to increase usability and customer satisfaction.

About the Author

Chicago-based 37signals (www.37signals.com) is a team of web design and usability specialists dedicated to simple, and usable, customer-focused design. 37signals popularized the concept of contingency/defensive design in various articles and white papers and via the web site DesignNotFound.com. The team also has conducted workshops and presentations on the topic for a variety of conferences and companies.

37signals clients include Microsoft, Qwest, Monster.com, Clear Channel, Panera Bread, Meetup, Performance Bike, and Transportation.com. Work has been featured in the New York Times, Sports Illustrated, Washington Post, on CNN, and in numerous other publications. Team members have appeared as featured speakers at AIGA Risk/Reward, Activ8, South By Southwest, HOW Design Conference, ForUse, and other conferences. Additional information can be found at www.37signals.com.

This book is authored by Matthew Linderman with Jason Fried. Other members of the 37signals team include Ryan Singer and Scott Upton.