The Definitive Guide To Apartment Marketing: How To Generate More Leads, Close More Leases & Improve Resident Experience

Grillo, Josh

ISBN 10: 1537268481 / ISBN 13: 9781537268484

Published by CreateSpace Independent Publishing Platform, 2016

About this Item

Seller Inventory # 1.6M_MG_H0004ZF6

Bibliographic Details

• Title: The Definitive Guide To Apartment Marketing: How To Generate More Leads, Close More Leases & Improve Resident Experience
• Publisher: CreateSpace Independent Publishing Platform
• Publication Date: 2016
• Language: English
• ISBN 10: 1537268481
• ISBN 13: 9781537268484
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: Good

About this title

Synopsis

In this updated edition of The Definitive Guide To Apartment Marketing, Josh Grillo shares insight into new tools, tactics and terminology that are increasing leads, leases, occupancy and rents.

The Definitive Guide To Apartment Marketing has been called a “MUST HAVE” book for marketing directors, owners, developers and property management companies that want to get the most out of their marketing.

Here’s some of what you’ll get in this updated edition:

• 33 Catchy Craigslist titles that you can implement immediately for better results
• Our #1 strategy for creating your own resident review page
• How and when to ask for resident testimonials
• The 10 questions you MUST ASK when getting a new website
• 63 Apartment marketing slogans that you can put to work today
• Paid traffic strategies using Google Adwords for search, geotargeting & remarketing
• Search engine optimization (SEO) guidelines to follow
• 18 Tips for improving response on your apartment website

Don't miss this blueprint for increasing leads, leases and retaining more residents at your apartment communities.

About the Author

As President of Resident360, a multifamily creative marketing agency, Josh Grillo is one of the foremost authorities on multifamily marketing in the country. 

An entrepreneur, author, speaker and consultant, Grillo first began shaping Internet marketing strategies back in 2000, creating website products for ABC, NBC, CBS and FOX local TV stations. By 2005, he had created a new trend in marketing that leveraged local TV station brands to capture new advertisers. Combined with TV commercials, websites, vanity phone numbers and Internet marketing, this new trend generated more than $50 million in revenue for clients in less than 24 months. After television advertisers cut spending in 2008, Grillo took his business off air to work directly with real estate clients, and later, multifamily companies on Internet marketing and lead generation strategies. 

With 15 years' experience bringing multi-media television and Internet campaigns to the multifamily housing industry, Grillo has perfected a blend of Internet marketing and direct response triggers that give multifamily clients proven, outstanding results.

Josh lives in San Diego, CA with his wife Natasha, two sons Jadson and Max and their two Labrador Retrievers Koa and Kona. He enjoys travel, surfing, sailing, reading and spending time with his family.