The Definitive Guide to Google Adwords : Create Versatile and Powerful Marketing and Advertising Campaigns

Lori Calcott

12 ratings by Goodreads

Language: English

Published by Apress, 2012

1430240148 / 9781430240143

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nach der Bestellung gedruckt Neuware - Printed after ordering - There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail-account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.

Seller Inventory # 9781430240143

Title
The Definitive Guide to Google Adwords : Create Versatile and Powerful Marketing and Advertising Campaigns
Author
Lori Calcott
Publisher
Apress
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1430240148
ISBN 13
9781430240143
Item weight
674 grams
Dimensions
235x190x33 mm

AHA-BUCH GmbH

Einbeck, Germany

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