Definitive Guide to Google Adwords : Create Versatile and Powerful Marketing and Advertising Campaigns
Language: English
Published by Apress, 2012
- Softcover
- New
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- Title
- Definitive Guide to Google Adwords : Create Versatile and Powerful Marketing and Advertising Campaigns
- Author
- Weller, Bart; Calcott, Lori
- Publisher
- Apress
- Publication year
- 2012
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1430240148
- ISBN 13
- 9781430240143
Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:
- Geo-targeting, distribution, and placement of ads
- Advanced account management and budget strategies
- Keywords, metrics, and ROI management
- Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer
- Mobile marketing implementations and strategies
- Working with the various APIs available for developers
With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.
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GreatBookPricesUK
Woodford Green, United Kingdom
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