The Definitive Guide to Google Adwords: Create Versatile and Powerful Marketing and Advertising Campaigns
Language: English
Published by Apress, 2012
- Softcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Good
US$ 27.22
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Seller Inventory # G1430240148I3N00
- Title
- The Definitive Guide to Google Adwords: Create Versatile and Powerful Marketing and Advertising Campaigns
- Author
- Weller, Bart; Calcott, Lori
- Publisher
- Apress
- Publication year
- 2012
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1430240148
- ISBN 13
- 9781430240143
- Item weight
- 1.9 pounds
Everything related to the platforms are covered in detail―account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:
- Geo-targeting, distribution, and placement of ads
- Advanced account management and budget strategies
- Keywords, metrics, and ROI management
- Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer
- Mobile marketing implementations and strategies
- Working with the various APIs available for developers
With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.
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ThriftBooks-Dallas
Dallas, TX, U.S.A.
AbeBooks seller since July 2, 2009
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