The Definitive Guide to Membership Marketing

This book is the missing guide they never handed you when you took that role as general manager, membership director or membership committee member. It's the down-in-the-trenches lessons that they didn't teach in your college marketing courses. It's the stuff they don't cover at industry conferences.

If you're tasked with finding members for your club you will find instructions, best practices and little known hacks for building club membership in a sustainable way inside this book. Whether you're just getting started or you're a seasoned pro, this will be your go to desktop companion when formulating your club's marketing strategy for many years to come.

"A comprehensive, fact-based approach to contemporary private club membership marketing–and one that, if followed, will virtually guarantee a full, energized and engaged membership. Simply put, your club cannot afford to be without The Definitive Guide to Membership Marketing."

- Norm Spitzig, MCM Principal & Senior Partner - Master Club Advisors

"If you subscribe and implement on the principles described within this book you will most definitively transform yourself and your team into more proficient salespeople and marketers."

- Rick Coyne, CEO - Professional Club Marketing Association

"If you’re in the club business, you need Gabe’s book. It’ll give you understanding. It’ll give you process. And it’ll deliver a coherent vision of The Marketing Journey."

- Gregg Patterson, President & CEO - Tribal Magic