Delicious: Branding And Design For Cafes, Patisseries And Chocolate Boutiques

Delicious focuses on the visual identity of the sweetest places in the world: chocolate boutiques, bakeries and confectionaries, and coffee shops. 

Even though it would seem easy for these kinds of businesses to establish a connection with customers, the fiercely growing competition in this field makes it essential for shop owners and designers to shape a unique and unforgettable impression so as to create fidelity and brand awareness. This book presents brand strategies designed by international designers to catch the eye of hungry consumers. The establishments showcased here entice their clients through cohesive identity design that includes interior and graphic design, packaging and stationary, product positioning and every single detail and accessory. Delicious is an excellent source for designers and shop owners working in this field, as well as for readers who love relaxing over a cup of fragrant espresso or revitalizing tea while savouring all sorts of exquisite bites. From a delicate violet macaron to a buttery croissant or carrot cake, an irresistibly gooey brownie, a perfect, bittersweet chocolate bar or some other wickedly delicious extravagance, in a warm, seductive atmosphere.

Design 360° is one of the major Asian design magazines. It is dedicated to introducing international advanced design concepts, original works, outstanding designers and prestigious design institutes. It covers graphic, industrial, fashion, illustration and digital, design, among many other-related topics. It is an informative source for students in art and design academies, professional designers, and design lovers who take great interest in international design trend. It has built up a bridge between the design industry in China and that of the rest of the world.