Delivering Quality Service : Balancing Customer Perceptions and Expectations

Zeithaml, Valarie A.

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ISBN 10: 0029357012 ISBN 13: 9780029357019

Published by Free Press, The, New York, NY, U.S.A., 1990

Language: English

Condition: Used - Very good Hardcover

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Publisher: The Free Press, 1990, V.Good, HB, ISBN: 0-02-935701-2.

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Bibliographic Details

Title

Delivering Quality Service : Balancing Customer Perceptions and Expectations

Publisher

Free Press, The, New York, NY, U.S.A.

Publication Date

1990

Language

English

ISBN 10

0029357012

ISBN 13

9780029357019

Binding

Hardcover

Condition

Very Good

Book Type

Book

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Synopsis

Describes the five attributes of quality service and explains how to identify customer expectations

About the Author

Valarie A. Zeithaml is associate professor at the Fuqua School of Business at Duke University. The recipient of three distinguished teaching awards, Dr. Zeithaml has written articles for the Journal of Consumer Research, Journal of Marketing, and the Journal of Retailing.

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