The Delta of Technology: A New Metric for Analyzing R&D

This book is for company executives, security analysts and investors in technology companies who want to separate the best companies from the rest by an earnings driven, yet simple analysis. You only have to know how to add and subtract, multiply and divide three numbers. If you think that you don¿t need this, then answer the following questions by talking with your CFO for the next five minutes. - Do you have a single benchmarking tool for measuring the impact of R&D earnings for your company? - Can you measure the risk to Earnings by under or over investing in R&D? Understand the critical interaction between R&D and Capital expenditures. See how other great business enterprises stack up against yours in clear graphical expositions. The power of the ¿ Delta Model The ¿ Delta model employs a unique but simple arithmetic computation using three numbers carried around in every executive¿s head, namely Sales, Earnings, and R&D investment. The analysis can be done, in minutes, to provide an overall assessment of a company¿s performance in deploying R&D assets. If you are an investor or security analyst searching for high quality technology companies, but want to keep your risk down, use the ¿ Delta Model to select large capital companies with proven earnings that successfully deploy R&D. See the power of this approach over time to create value in the stock market. Understand why huge R&D spending doesn¿t necessarily translate into profits and stock growth.

Biography of the Author Mr. Winger is a retiree of the Eveready Battery Co. a wholly owned subsidiary of the Ralston Purina Co. He retired in 1997 after a 40- year career with the company. He worked for Union Carbide Corporation in the Battery Products Division prior to the sale of the Division to Ralston Purina in 1986. His last Technical assignment was Director of Technology for the Energizer Battery Program. In the final three years of his career he had the responsibility for developing and successfully implementing a project management System for the Operations Group. He received a lifetime achievement award in 1997 called the Eveready Excellence Award, for his work in Technology and Quality. Mr. Winger received a bachelor of Science degree in Chemical Engineering from Michigan State University in 1957. He currently lives in Grafton Ohio with his wife Sallie, where he continues to write on various technology topics and book projects. Mr. Winger is a consultant, doing business as The Delta Management Advisory. The Delta Of Technology, introduces a significant concept called The ¿ Delta model that employs a simple arithmetic, which anyone can use in minutes, to provide an overall assessment of a company¿s success in deploying R&D.