Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation (Business and Digital Transformation)
Language: English
Published by Routledge 2022-02-24, 2022
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
US$ 69.65
Quantity: 5 available
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Seller Inventory # 6666-TNFPD-9781032127668
- Title
- Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation (Business and Digital Transformation)
- Author
- Cor Molenaar
- Publisher
- Routledge 2022-02-24
- Publication year
- 2022
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 103212766X
- ISBN 13
- 9781032127668
- Series
- Book 4 of 8: Business and Digital Transformation
Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.
The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion.
Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.
"Synopsis" may belong to another edition of this title.
About the Author
Cor Molenaar is Professor at Rotterdam School of Management, Erasmus University, The Netherlands.
"About the title" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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