Demand-Driven Forecasting: A Structured Approach to Forecasting
Language: English
Published by John Wiley and Sons Ltd, United Kingdom, Chichester, 2009
- Softcover
- Used
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A detailed guide on the process of improving business forecasting This practitioner-focused book provides readers with real, proven processes, methodologies, and performance metrics that can be applied immediately with significant improvement in forecast accuracy. Filled with real-life examples and case studies to illustrate both best-in-class approaches as well as initial start-up approaches, it features coverage of topics including myths versus reality of forecasting, how to perform a strategic value assessment, and cultural barriers in forecasting. Focused on the implementation and integration of sales forecasting and marketing analysis, this book outlines a systematic approach that is a data-based, mathematically derived framework using domain knowledge to facilitate "what if" simulations for strategic/tactical planning. Charles Chase (Cary, NC) is the Business Enablement Manager for SAS Manufacturing and Supply Chain Global Practice. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…
Seller Inventory # GOR010632076
- Title
- Demand-Driven Forecasting: A Structured Approach to Forecasting
- Author
- Charles W. Chase
- Publisher
- John Wiley and Sons Ltd, United Kingdom, Chichester
- Publication year
- 2009
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0470415029
- ISBN 13
- 9780470415023
- Item weight
- 476 grams
- Dimensions
- 164.0 x 238.0
A Structured Approach to Forecasting
"There are authors of advanced forecasting books who take an academic approach to explaining forecast modeling that focuses on the construction of arcane algorithms and mathematical proof that are not very useful for forecasting practitioners. Then, there are other authors who take a general approach to explaining demand planning, but gloss over technical content required of modern forecasters. Neither of these approaches is well-suited for helping business forecasters critically identify the best demand data sources, effectively apply appropriate statistical forecasting methods, and properly design efficient demand planning processes. In Demand-Driven Forecasting, Chase fills this void in the literature and provides the reader with concise explanations for advanced statistical methods and credible business advice for improving ways to predict demand for products and services. Whether you are an experienced professional forecasting manager, or a novice forecast analyst, you will find this book a valuable resource for your professional development."
—Daniel Kiely, Senior Manager, Epidemiology, Forecasting & Analytics, Celgene Corporation
"Charlie Chase has given forecasters a clear, responsible approach for ending the timeless tug of war between the need for 'forecast rigor' and the call for greater inclusion of 'client judgment.' By advancing the use of 'domain knowledge' and hypothesis testing to enrich base-case forecasts, he has empowered professional forecasters to step up and impact their companies' business results favorably and profoundly, all the while enhancing the organizational stature of forecasters broadly."
—Bob Woodard, Vice President, Global Consumer and Customer Insights, Campbell Soup Company
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