Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Language: English
Published by Lioncrest Publishing (edition ), 2020
- Hardcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
AbeBooks seller since February 2, 2016
Condition: Used - Very good
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Add to basketItem description from seller
With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 1544509987-11-1-29
- Title
- Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
- Author
- Moesta, Bob; Engle, Greg
- Publisher
- Lioncrest Publishing (edition )
- Publication year
- 2020
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1544509987
- ISBN 13
- 9781544509983
Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.
Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives--demand-side sales.
Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson--you'll want to help people make progress.
"Synopsis" may belong to another edition of this title.
About the Author
GREG ENGLE is a co-founder at the Re-Wired Group. Since the beginning of his career, helping people make progress has been part of Greg's DNA. He's worked in everything from food services and retailing, to construction, software, and now consulting services. Greg's a native Detroiter and enjoys volunteering in the community, especially in local ice hockey leagues.
"About the title" may belong to another edition of this title.
BooksRun
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