Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

Moesta, Bob; Engle, Greg

ISBN 10: 1544509987 / ISBN 13: 9781544509983

Published by Lioncrest Publishing, 2020

Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy. Seller Inventory # SEWV.1544509987.A

Synopsis:

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste.

Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.

Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives--demand-side sales.

Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson--you'll want to help people make progress.

About the Author: BOB MOESTA is a teacher, builder, entrepreneur, and co-founder at The Re-Wired Group, a design firm in Detroit, Michigan. Bob has developed & launched over 3,500 products and sold everything from design services, software, and houses to consumer electronics, and investment services. He's an adjunct lecturer at Kellogg School at Northwestern University, lectures on innovation at Harvard and MIT, and enjoys mentoring at incubators.

GREG ENGLE is a co-founder at the Re-Wired Group. Since the beginning of his career, helping people make progress has been part of Greg's DNA. He's worked in everything from food services and retailing, to construction, software, and now consulting services. Greg's a native Detroiter and enjoys volunteering in the community, especially in local ice hockey leagues.

Bibliographic Details

Title: Demand-Side Sales 101: Stop Selling and Help...
Publisher: Lioncrest Publishing
Publication Date: 2020
Binding: Hardcover
Condition: acceptable