Demand-driven Business Strategy : Digital Transformation and Business Model Innovation
Language: English
Published by Routledge, 2022
- Softcover
- New
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
AbeBooks seller since January 28, 2020
Condition: New
US$ 69.62
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- Title
- Demand-driven Business Strategy : Digital Transformation and Business Model Innovation
- Author
- Molenaar, Cor
- Publisher
- Routledge
- Publication year
- 2022
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 103212766X
- ISBN 13
- 9781032127668
- Series
- Book 4 of 8: Business and Digital Transformation
Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.
The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion.
Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.
"Synopsis" may belong to another edition of this title.
About the Author
Cor Molenaar is Professor at Rotterdam School of Management, Erasmus University, The Netherlands.
"About the title" may belong to another edition of this title.
GreatBookPricesUK
Woodford Green, United Kingdom
AbeBooks seller since January 28, 2020
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