Demographic Targeting: The Essential Role of Population Groups in Retail Marketing (Routledge Revivals)

Pooler, James A.

ISBN 10: 1138739359 / ISBN 13: 9781138739352

Published by Routledge, 2017

About this Item

Seller Inventory # 18379020613

Bibliographic Details

• Title: Demographic Targeting: The Essential Role of Population Groups in Retail Marketing (Routledge Revivals)
• Publisher: Routledge
• Publication Date: 2017
• Language: English
• ISBN 10: 1138739359
• ISBN 13: 9781138739352
• Binding: Hardcover
• Condition: New

About this title

Synopsis

This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum. We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them. Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.

About the Author

James A. Pooler has been a Professor in the Department of Geography at the University of Saskatchewan in Saskatoon, Canada, since 1983. He holds seminars in population geography (including demography), introductory economic geography, and statistics. His published writing to date includes scientific research articles and chapters in books. He has also published a previous book with Ashgate entitled ’Hierarchical Organization in Society: A Canadian Perspective.’ Professor Pooler is presently editor-in-chief of the international journal ’Geographical & Environmental Modelling.’