Dentistry With a Vision: Building a Rewarding Practice and a Balanced Life

Written as a novel, this book models a real-life story about how a dentist improved his practice from a loss to over $2 million in net profit in a few years while simultaneously enhancing the quality of patient care. Dental practitioners and their staff will find this engaging story an easy and fun way to learn how to implement powerful, scientifically based project management principles into their practice. The story provides a relatable way to understand the approach presented, which encourages dentists and their staff to resist complicated management strategies and cost-cutting techniques and instead implement commonsense measures based on an understanding of the cause and effect that occurs when changes are made in a practice.



Dentistry with a Vision will help you to:

- Identify the few key issues in your practice that are holding you back

- Substantially increase your profits within weeks

- Treat more patients in less time without sacrificing quality of care

- Reduce waste, repeated work, and stress

- Improve relationships among the practitioners, staff, and outside service providers

- Work fewer hours performing more of the kind of treatments you enjoy

- Increase referrals and patient demand for services

- Develop a scheduling system that fulfills the needs of your practice and your patients




Contents
Part I: The Dilemmas



1. Just Another Day in Crisis: Dealing with Staff Challenges

2. A Tough Call: Spending Money to Make Money

3. No Time for an Emergency: Identifying Scheduling Problems

4. The Intervention: Learning from Mistakes

5. The First Lesson: Making Investment and Financial Decisions



Part II: Leverage Toward the Goal

6. The $100,000 Day: Applying New Principles

7. A Difficult Beginning: Learning Step 1 of the Five Focusing Steps

8. The Aha Moment: Grasping the Rest of the Five Focusing Steps



Part III: Increasing Patient Demand for Services

9. Deal or No Deal: Understanding Patients Six Layers of Resistance

10. Harvesting the Gold: Beginning the Dental Sales Process

11. Help Wanted: Hiring a Salesperson

12. A New Plateau: The Dentist As Constraint



Part IV: Lean, Six Sigma, Scheduling, and Managing People

13. The Working Vacation: Learning to Be Lean

14. Quality Time: Simplifying Six Sigma

15. Working with the Clock: A Lesson in Scheduling

16. Hard Science on the Softer Side of Business: Managing People

17. One Year Later: Profits for a Purpose

Gerald is President and founder of MarketKey Inc.