To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record
Mirvis, Philip H.; Ayas, Karen; Roth, George
Language: English
Published by Jossey-Bass, 2002
- Softcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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- Title
- To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record
- Author
- Mirvis, Philip H.; Ayas, Karen; Roth, George
- Publisher
- Jossey-Bass
- Publication year
- 2002
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0470626925
- ISBN 13
- 9780470626924
To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth.
The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success.
"Synopsis" may belong to another edition of this title.
About the Author
Karen Ayas is an author, educator, and research fellow at Erasmus University, Rotterdam, Netherlands, and partner in the Ripples Groups, a consulting practice specializing in growth strategies and change management.
George Roth is a consultant, author, and research associate at MIT's Sloan School of Management.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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