To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record

Mirvis, Philip H./ Ayas, Karen/ Roth, George

ISBN 10: 0787966770 / ISBN 13: 9780787966775

Published by Jossey-Bass Inc Pub, 2003

About this Item

1st edition. 288 pages. 12.75x6.25x1.00 inches. In Stock.

Seller Inventory # 0787966770

Bibliographic Details

• Title: To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record
• Publisher: Jossey-Bass Inc Pub
• Publication Date: 2003
• Language: English
• ISBN 10: 0787966770
• ISBN 13: 9780787966775
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.47 kilograms

About this title

Synopsis

The inside story of the Unilever empire, a major food/soap maker comprised of such companies as Dove Soap, Calvin Klein, and Slimfast, details how the corporation came back from utter devastation following Tex Gunning's takeover and the resulting havoc that initially ensued.

About the Author

Philip Mirvis is an organizational psychologist whose research and practice concerns large-scale organizational change and its implications for a global workforce. He is the author of numerous books, including The Cynical Americans and Joining Forces, both from Jossey-Bass.

Karen Ayas is an author, educator, and research fellow at Erasmus University, Rotterdam, Netherlands, and partner in the Ripples Groups, a consulting practice specializing in growth strategies and change management.

George Roth is a consultant, author, and research associate at MIT's Sloan School of Management.