Design and Analysis of Sensory Optimization

Gacula Jr., Maximo C.

ISBN 10: 0917678311 ISBN 13: 9780917678318

Published by Wiley-Blackwell, 2004

Language: English

Condition: New Hardcover

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Bibliographic Details

Title

Design and Analysis of Sensory Optimization

Publisher

Wiley-Blackwell

Publication Date

2004

Language

English

ISBN 10

0917678311

ISBN 13

9780917678318

Binding

Hardcover

Condition

New

Seller catalogs

About this title

Synopsis

This book discusses experimental designs which are very useful in sensory and consumer testing. As an added feature this coverage is fully illustrated with real-life examples. In addition, the importance of fractional factorial designs are explained more fully than in books now available.

The heart of this book is product optimization which covers in great detail designs and analysis of optimization studies with consumers. A rundown of this chapter includes: preliminaries, test for adequacy of statistical model and least squares estimation of regression parameters; why use optimization technique; types of optimization experiments; Plackett and Burman design; Box and Behnken design, mixture designs; search for optimum areas in response surfaces; use of contour maps in product reformulation augmentation of fractional factorial design; optimization with discrete variables, dangers of fractional factorial designs, and optimization for robustness.

This book will be valuable for a wide audience of professionals in the areas of sensory, marketing, advertising, statistics, quality assurance, food, beverage, personal care, pharmaceutical, household products, and cosmetic industries. The book could also serve as a text in applied statistics

About the Author

M.C. Gacula, Jr., Ph.D., Gacula Associates, Scottsdale, Arizona.

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