Design Basics: Ideas and Inspiration for Working With Layout, Type, and Color in Graphic Design (Graphic Idea Resource)

The technological advances that have flooded the graphic design industry have challenged the basic foundations upon which good graphic design is built. Design Basics presents hundreds of examples from the best graphic designers whose work reflects the most fundamental areas of graphic art - strong layout, compelling color, and good use of typography. Whether working on a brochure, a Web site, or a billboard, a strong understanding of these three elements is the basis of good design. This book will provide new and seasoned designers with the insiration and know-how to get back to basics.

Joyce Rutter Kaye is managing editor of U&lc, the quarterly international journal of typography and graphic design published by International Typeface Corporation (ITC). Before joining ITC in May 1991, Kaye was a writer and editor for Advertising Ages monthly magazine, Creativity. Kaye is author of Print Casebooks 10: The Best in Advertising (RC Publications), and contributes regularly to Print and other graphic design publications. Kaye received a Bachelor of Science degree in Magazine Journalism in 1985 from the S.I. Newhouse School of Public Communications of Syracuse University.