Design Code (English and Italian Edition)

Awarded with 2009 Europe 40Under 40 Award and with 2009 How International Design Award. Design attack! Based on three key words - passion, vision, fun - the volume is organized in five sections: 3d, cmyk (print), dna (logos and corporate identity), typo (typography), xl (xtra ludic), with commentary by the scholar of contemporary languages Porzia Bergamasco. The work also includes an interview with the author by London-based artist John Angelo Benson, and an introduction by the freelance writer Virginio Briatore. A powerful, detailed volume that approaches an entire range of experimental design, in which the logical economy of symbolism becomes the absolute protagonist.

The publishing trademark 279 Editions was formed in 2005 as a synonym of creative initiative: a catalyst for visual artists, centering on the figure of graphic designer Franco Cervi, with the aim of offering a contemporary vision of Graphic Design, often orientated today toward the publication of consumer graphics. The synergy of personalities leads to a collection of book-projects, designed with unusual formal elegance, in which the extreme minimalist graphics of Franco Cervi stand out, along with the refined, sharp style of the artist (photographer, illustrator, designer) involved, book by book, in the creation of a new, original work. In this case the publisher does not play his usual role, but also functions as deus ex machina of the operation, acting as both art director and graphic designer. 279 Editions is an independent publishing house, far from the logic of pure commercial profit, offering a style that goes against current trends, making this anomaly into a strong point.