Design and the Creation of Value (Paperback)

Paperback. John Heskett was a pioneering British design historian, with a particular interest in design and economics.Design and the Creation of Value publishes for the first time his groundbreaking seminar on design and economic value. In remarkably clear and accessible prose Heskett explores the how the key traditions of economic thought conceive of how value is created. Critically teasing out the role of design in this process, Heskett shows how designs role in innovating and creating value creating value for organisations and products can be given a firm grounding in economic theory.Featuring examples of businesses which have successfully responded to the value of design in their practice, as well as others who have failed because of their inability to understand value-creation, Heskett looks in detail at the relationship between producers, markets, products and consumers, using these instances to offer a both a strong critique of the limitations conventional economic thought and new model of the economic importance of design thinking in value creation. This accessible text introduces design students to key economic theories and thinkers, and shows how these models can be used to understand the role of design in creating economic value in organisations and in new product development. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…