Design Dynamics : Integrating Design and Technology

Hertzson, Joyce S.; Bushnell, Eileen F.; Cole, Stephanie K.; Sardisco, Karen; Wenger, Bruce

ISBN 10: 0130983500 / ISBN 13: 9780130983503

Published by Prentice Hall, 2003

About this Item

Prentice Hall, 2002. Paperback has a small tear that has been cellotaped on top of front cover but this is A BRAND NEW BOOK UNUSED . Full refund if not satisfied. 24 hour despatch.

Seller Inventory # r507

Bibliographic Details

• Title: Design Dynamics : Integrating Design and Technology
• Publisher: Prentice Hall
• Publication Date: 2003
• Language: English
• ISBN 10: 0130983500
• ISBN 13: 9780130983503
• Binding: Soft cover
• Condition: Very Good
• Seller catalogs:
  • Computers and IT

About this title

Synopsis

Using a series of hands-on projects that are structured for the novice—but with built-in challenges for the computer literate as well, this book shows how the computer may be used as a tool for creative problem solving in design—for ideation, project development, and finished visual solutions. Projects progress from simple to complex, both in underlying fundamental concepts and possible technological complexity, and explore structures in and of design through various options and themes of investigation. Most offer a non-computer solution as well as other varied possible methods and outcomes. Throughout, a “yin and yang” framework integrates digital technology and its creative applications with the more traditional realm of basic design, showing how process versus product, concepts versus craft, traditional design methods versus digital technology, are all contrasting pairs—dichotomies that rely on each other for balance and the creation of a whole, contemporary experience. Design Essence. Line. Composition. Gestalt Grouping Principles. Understanding Shape. Balance. Space. Structure. Texture. Patterns. Value. Facets of Color: An Introduction to Theory. Color and Light. Color Schemes and Motif. Cultural and Symbolic. Contextual. Historical. Progressive.

From the Back Cover

Design Dynamics is an innovative, project-based workbook, where the fundamentals of design arc reinterpreted through the use of current technology. This book offers an alternative approach to two-dimensional problem solving that spotlights the exciting growth of technology within the visual arts.

Design Dynamics

• Incorporates contemporary digital applications, while offering traditional media approaches to design projects
• Uses a range of approaches to image generation with digital cameras, scanners, and the Internet
• Contains a variety of project examples and possible solutions
• Offers basic problem solving strategies that evolve into more complex design solutions