Design for Emotion

Name: Design for Emotion
Rating: 3.86 (43 reviews)
Author: Trevor Van Gorp
ISBN: 9780123865311

Trevor Van Gorp

43 ratings by Goodreads

Language: English

Published by Morgan Kaufmann, 2012

012386531X / 9780123865311

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Introduces you to the why, what, when, where and how of designing for emotion. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. It helps your designs grab attention and communicate your message more powerfully, to more people.

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Title: Design for Emotion
Author: Trevor Van Gorp
Publisher: Morgan Kaufmann
Publication year: 2012
Condition: Very Good
Binding: Paperback
Language: English
ISBN 10: 012386531X
ISBN 13: 9780123865311

"Emotion is the heart and soul of every product we encounter. Van Gorp and Adams have written an essential guide to product design success that places emotion squarely in the middle of design practice where it belongs. Starting from well-grounded evidence, they distill emotional design into a set of fundamentals any designer would be wise to adopt. Whether you are a business leader, practitioner, or consumer, this book will change how you think about design."

- Ken Fry, Design Director, Artefact -

Creative professionals who design consumer products, entertainment, software, websites, marketing, and communications are beginning to appreciate the importance of evoking emotions and personality to capture viewers' attention and create satisfying experiences. Design for Emotion addresses the basic questions around designing emotional experiences; why, what, when, where and how do we design for emotion? With extensive real-world examples to help illustrate how emotion and personality are communicated through design, Design for Emotion isn't just another book on design theory - it's an imminently practical guide to applying and eliciting emotion in design.

Design for Emotion:

explains the relationship between emotions and product personalities
details the most important dimensions of a product's personality
examines models for understanding users' relationships with products
explores how to intentionally design product personalities
provides extensive examples from the worlds of product, web and application design
includes a simple and effective model for creating more emotional designs

The book features interviews with Stephen P. Anderson, Aarron Walter, Marco van Hout, Patrick W. Jordan and Trish Miner, and case studies from Moni Wolf, Matt Pattison, Shayal Chhibber, Chris Fryer and Damian Smith. Harness the power of emotional design to enhance products, websites and applications while improving user experience and increasing customer satisfaction. Design for Emotion will help you do a better job of communicating the emotions and personality that fit your client's message and brand values.

Foreword by BJ Fogg,

Founder & Director, Stanford Persuasive Technology Lab

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