Design Forward: Creative Strategy At the Core of Sustainable Innovation
Language: English
Published by Arnoldsche Art Publishers, 2013
- Softcover
- Used
Seller: Daedalus Books, Portland, OR, U.S.A.Daedalus Books
AbeBooks seller since September 15, 1997
Association member: CBA
View this seller's itemsCondition: Used - Near fine
US$ 17.96
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Add to basketItem description from seller
A nice, bright copy. ; B & W and Color Illustrations; 7.283 X 1.15 X 9.449 inches; 300 pages.
Seller Inventory # 333164
- Title
- Design Forward: Creative Strategy At the Core of Sustainable Innovation
- Author
- Esslinger, Hartmut
- Publisher
- Arnoldsche Art Publishers
- Publication year
- 2013
- Condition
- Near Fine
- Dust jacket
- No Dust Jacket As Issued
- Binding
- Flexible cover
- Language
- English
- ISBN 10
- 3897903814
- ISBN 13
- 9783897903814
- Item weight
- 4 pounds
- Seller catalogs
- Art/Art Theory/Art History/Decorative Arts
- Design as a strategic and holistic way of finding and creating sustainable and successful solutions
- A presentation of new tendencies and strategic approaches that work for positive change
In this book Hartmut Esslinger - one of the most influential designers and thinkers, as well as the founder of frog design - explains how 'strategic design' in business and society can and must bring about positive change through innovative creativity. A key component is the strategically extended definition of design as a convergent and humanistic amalgamation of technology, the environment and the economy.
For Esslinger, design has always been a key strategic discipline, which he has practised successfully in cooperation with companies such as Wega, Louis Vuitton, Sony, SAP and especially Apple, collaborating directly with Steve Jobs. Therefore in this book he sets out to establish a wide range of creative innovators as top executives, who are equally influential and occupy leading positions in economics, education and politics. Every future projection is always based on history, Design Forward also shows relevant and richly illustrated case studies taken from Esslinger's career, as well as selected works by his students at the University of Applied Arts in Vienna.
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About the Author
"About the title" may belong to another edition of this title.
Daedalus Books
Portland, OR, U.S.A.
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Daedalus Books
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Portland, OR U.S.A. 97209
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