Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

Butler, David and Tischler, Linda

ISBN 10: 0241198380 / ISBN 13: 9780241198384

Published by Portfolio Penguin, 2016

About this Item

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Bibliographic Details

• Title: Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
• Publisher: Portfolio Penguin
• Publication Date: 2016
• Language: English
• ISBN 10: 0241198380
• ISBN 13: 9780241198384
• Binding: Paperback
• Condition: Used; Very Good

About this title

Synopsis

Design to Grow

About the Author

David Butler is the Vice President of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola’s Accelerator Program designed to generate early-stage, high-growth startups. Under David’s leadership, Coca-Cola has been recognized with numerous design awards, including the prestigious Grand Prix from the Cannes Lions International Advertising Festival. In 2009, David was recognized by Fast Company as a “Master of Design” and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum’s Global Agenda Council on Design and Innovation.