Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
Language: English
Published by -, 2015
- Softcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
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Condition: Used - Very good
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Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
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- Title
- Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
- Author
- -
- Publisher
- -
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0241198372
- ISBN 13
- 9780241198377
Scale and agility are essential to every company's success. But large established businesses are in danger of not being able to adapt quickly enough, while even the most nimble startups fail due to their inability to scale. Tomorrow's business winners will be the ones who know how to combine the two.
For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. But the company is still learning. Over the last decade, it has focused on mastering how to use design to create agility - something most established businesses struggle with.
In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at the company's design-led strategy for growth. Writing with Fast Company's Linda Tischler, he shows how any business can use the same approach to get to the next level.
Clear and actionable, Design to Grow is a must-read for managers in large corporations as well as for entrepreneurs just getting started.
David Butler is the vice president of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola's Accelerator Program designed to generate early-stage, high-growth startups. Under David's leadership, Coca-Cola has been awarded numerous design awards including the prestigious Grand Prix from the Cannes Lions International Advertising Festival among others. In 2009, David was recognized by Fast Company as a "Master of Design" and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum's Global Agenda Council on Design and Innovation.
Linda Tischler is an award-winning editor at Fast Company magazine where she writes about the intersection of design and business. She helped launch the web's largest design site, FastCoDesign.com.
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AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
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