For students of design, professional product designers, and anyone interested in design equally indispensable: the fully revised and updated edition of the reference work on product design. The book traces the history of product design and its current developments, and presents the most important principles of design theory and methodology, looking in particular at the communicative function of products and highlighting aspects such as corporate and service design, design management, strategic design, interface/interaction design and human design..

From the content:
Design and history: The Bauhaus; The Ulm School of Design; The Example of Braun; The Art of Design
Design and Globalization
Design and Methodology: Epistemological Methods in Design
Design and Theory: Aspects of the Disciplinary Design Theory
Design and its Context: From Corporate Design to Service Design
Product Language and Product Semiotics
Architecture and Design
Design and Society
Design and Technological Progress

The reference work on the theory and history of product design
Second fully revised edition
In a new, attractive layout

About the Author

Bernhard E. B�rdek, emer. Prof Academy of Art and Design in Offenbach(Germany), author of numerous publications.

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