The Design of Insight: How to Solve Any Business Problem

Familiar modes of problem solving may be efficient, but they often prevent us from discovering innovative solutions to more complex problems. To create meaningful change, we must train ourselves to discover previously unseen variables in day-to-day challenges. The Design of Insight is intended to be a personal problem-solving platform for decision makers and advisors who seek answers to critical business questions. It introduces an approach that uses multiple "problem-solving languages" to systematically expand our understanding of problem framing and high quality problem solving. Useful as a critical thinking approach or a think-out-loud document for strategic teams, this brief is a resource for enriching and implementing thoughtful management practices.

Mihnea Moldoveanu is Professor of Business Economics, Desautels Professor of Integrative Thinking, Director of the Desautels Centre of Integrative Thinking, and Founder and Director of the Mind Brain Behavior Hive at the University of Toronto's Rotman School of Management, where he is also Associate Dean of the MBA Program. He is Founder and ex-CEO of Redline Communication, Inc. Olivier Leclerc is a Director (Senior Partner) in McKinsey's West Coast office.