Paperback. Logo design is a complicated and demanding task. This book, as a very practical guide, offers step-by-step instructions for the designer to have a complete understanding of how to design a logo, from interviewing the client, creating logo variations to making a standards manual. It also includes introduction to the key elements in logo design colors, typeface and shapes, each of which is analyzed with specific examples. Last but not the least, with 55 carefully selected cases, the book will go into detail and take a closer look at how these excellent logos evolve and become delicate art works. Focusing on design thinking, the book showcases an array of distinguished logos, which fall into four categories: typogra-phy, plants, animals, and geometry. As a practical guide, it also introduces thestep-by-step design process of each logo. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Bibliographic Details

Title: How to Design a Logo (Paperback)
Publisher: SendPoints Publishing Co., Ltd, Mongkok
Publication Date: 2021
Language: English
ISBN 10: 9887928429
ISBN 13: 9789887928423
Binding: Paperback
Condition: new

About this title

Synopsis

Logo design is a systematic and integrated work. Logo designers are obliged to learn about market positioning, to communicate effectively with client, and conceive an idea thoroughly before a quick and precise execu-tion is possible. Focusing on design thinking, the book showcases an array of distinguished logos, which fall into four categories: typogra-phy, plants, animals, and geometry. As a practical guide, it also introduces the step-by-step design process of each logo.

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Hometown: China

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