Design Management : Managing Design Strategy, Process and Implementation

Kathryn Best

ISBN 10: 1350148814 / ISBN 13: 9781350148819

Published by Bloomsbury Publishing PLC Nov 2019, 2019

About this Item

Neuware.

Seller Inventory # 9781350148819

Bibliographic Details

• Title: Design Management : Managing Design Strategy, Process and Implementation
• Publisher: Bloomsbury Publishing PLC Nov 2019
• Publication Date: 2019
• Language: English
• ISBN 10: 1350148814
• ISBN 13: 9781350148819
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 298W x 218H x 20D millimeters 298 millimeters width by 218 millimeters height by 20 millimeters depth
• Weight: 894 grams

About this title

Synopsis

All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before its set in stone, who it could appeal to. It needs to be managed. In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design. The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.